Roadmap
A clear, honest view of what ImproveAB does today and what we’re building. Plans can shift, but this reflects our current direction.
Built, not released yet
Everything below is in the release builds of the free plugin and Pro.
Element & section tests (CSS class or point-and-click), URL/redirect split tests - even across two sites - up to six variants per test with no limit on tests running at once, and every goal: page, click, link, form submission, WooCommerce add-to-cart and purchase with revenue, scroll depth, time on page and active time.
Impressions, conversions, and conversion rate with the leader highlighted, a device breakdown, a day-by-day chart and CSV export, a traffic split warning that flags a broken test, a sample-size & duration planner, notes & hypothesis on every test, downloadable results summaries, and one-click “keep showing the winner” after a test ends.
Cookieless, flicker-free, cache- and CDN-friendly. SEO handling your way: canonical, noindex, or off, working with Yoast, Rank Math, AIOSEO and SEOPress. Point-and-click on whole sections, with image swaps and undo. Page targeting that limits a test to or excludes it from matching paths.
With your own OpenAI, Anthropic or Gemini key: wording ideas for a field, or its look in plain words, as scoped CSS with live preview and undo. Nothing is ever sent to us.
Two-proportion z-test significance with your own thresholds, Bayesian probability-to-beat and uplift confidence intervals.
Scheduling, auto-winner declaration, email/Slack alerts including traffic split warnings, a weekly digest, webhooks (signed when you set a secret), role controls, audience targeting (device, visitor type, URL parameter, staff in or out) and uneven traffic splits.
In development
Planned features, none available yet. The tier on each card is where it is planned to land, not a promise of a date; when one ships it moves to the changelog. Multivariate testing is something we’re researching, with no commitment yet.
PlannedFree
Move a test setup from staging to production or between client sites as a small JSON file: setup only, never visitor data. Planned for the first free update after the listing.
PlannedPro
On the WooCommerce purchase goal: revenue per visitor with an interval, average order value per variant and probability to beat on revenue.
PlannedPro
The Pro analysis on each device tab, so a variant that wins on mobile and loses on desktop is called out as such.
PlannedPro
A signed, expiring link that shows a variant to a client or colleague who is not logged in.
PlannedPro
Scan a page and get proposed tests - headline, button wording and colour, hero image, trust elements - each opening as a ready point-and-click draft.
PlannedFree
A searchable library of completed tests with hypothesis, outcome and uplift, so teams stop re-testing the same ideas.
PlannedFree
Start from proven patterns - headline benefit vs urgency, CTA wording, pricing-page layout, checkout trust badges - with the goal and variants pre-filled.
PlannedPro
A weekly or monthly PDF or email report with charts per test, for stakeholders who never open wp-admin. Pro already sends a plain-text weekly digest; new here are the charts, the PDF and the monthly option.
PlannedPro
Count a conversion only when a visitor completes a sequence - product, cart, checkout, thank-you - with drop-off per step.
PlannedPro
Once a segment prefers a variant, show it to that segment permanently - device, new vs returning, URL parameter - without running a test.
PlannedPro
Mirror impressions and conversions into your own GA4 for cross-analysis. Off by default to preserve the privacy story.
PlannedFree
List, start, stop and export tests from the command line, for agencies that script deployments.
PlannedPro
Select a section and describe the feel, and get a redesigned version that keeps your fonts, colours and button style.
Researching
Test combinations of several elements at once. Genuinely complex, and being explored with no commitment yet.
Everything in Built and ready is built and in final testing. Join the waitlist and we will email you the day it is downloadable.