Guide
How to A/B test in WordPress (step by step)
A complete, beginner-friendly walkthrough - from your first hypothesis to reading a significant result.
Read the guide: How to A/B test in WordPress (step by step)Blog & guides
Guides to testing what you publish
Practical, factual articles on A/B testing in WordPress - setup walkthroughs, statistics in plain English, and honest advice. No hype, no jargon left unexplained.
Article
Does A/B testing hurt SEO?
Google's four rules for testing, what they mean for element and URL tests, and the settings that keep rankings safe.
Read the article: Does A/B testing hurt SEO?
Comparison
Best A/B testing plugins for WordPress in 2026
An honest comparison of the real options - including where each competitor is genuinely the better pick, and how to choose.
Read the comparison: Best A/B testing plugins for WordPress in 2026
Tutorial
How to A/B test in Elementor (step by step)
Duplicate a section, add one CSS class per version, pick a goal - a complete Elementor split-testing tutorial.
Read the tutorial: How to A/B test in Elementor (step by step)
Explainer
A/B testing statistics made simple
Significance, confidence, power, and sample size in plain English - enough theory to stop shipping false winners.
Read the explainer: A/B testing statistics made simple
Guide
How to split test two landing pages in WordPress
URL/redirect tests done safely: build a challenger page, split traffic with SEO-safe canonicals, and ship the winner cleanly.
Read the guide: How to split test two landing pages in WordPress
Article
How long should you run an A/B test?
Why stopping at the first significant number fails, how to plan duration in advance, and a worked example with real figures.
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Article
How many visitors does an A/B test need?
The three inputs behind every sample-size number, a lookup table, and what to do when your traffic falls short.
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Guide
Your first A/B test: what to test with no data yet
Find the traffic, name the page's one job, pick a change that can actually win, and check the arithmetic before you build.
Read the guide: Your first A/B test: what to test with no data yet
Article
What replaced Google Optimize?
Where users went after the 2023 shutdown - cloud platforms, developer tools, WordPress plugins - and how to choose between them.
Read the article: What replaced Google Optimize?
Article
Why your A/B test said +40% and nothing changed
Six ways a winner vanishes in production, the tell-tale sign of each, and a diagnostic checklist.
Read the article: Why your A/B test said +40% and nothing changed
Explainer
Cookieless A/B testing and GDPR
What GDPR covers, what the ePrivacy rules cover, and where a first-party test that stores no personal attributes sits between them.
Read the explainer: Cookieless A/B testing and GDPRLooking for the calculators? They live under Free tools. More guides are on the way - get new posts by email, occasional and practical, no spam.
Ready to run a real test?
Free, cookieless, no traffic limits - start with a guide, then try it on your own site.