Confidence and probability to beat
Know when a result is real: statistical confidence, the chance each version beats the original and a 95% uplift interval, against your own thresholds. Free shows who is ahead; Pro says how sure you can be.
Pricing
Start free. Go Pro when the numbers matter.
Free runs the test. Pro tells you when to trust it, and automates the rest. Every Pro plan has the same features; pick by how many sites you run.
Plans
Free
No limits$0 forever
Create, run and measure tests. Unlimited tests and pageviews, no account.
- Unlimited tests and pageviews, up to 6 variants
- Element, section and full-page URL tests
- Point-and-click creation, no builder or code
- Every goal, from page visit to WooCommerce purchase with revenue
- Page targeting, device split, daily chart, CSV
- Whole sections as fields, image swaps, undo
- Keep showing the winner
- JSON import/export Coming soon
Coming to wordpress.org. The waitlist hears first.
Single
Coming soon$99 / year
Launch price for the first 100 licences, kept at every renewal. Then $129 a year.
For one site you run yourself.
1 site
Everything in Free, plus:
- Confidence, probability to beat and uplift interval
- Scheduled starts and stops, automatic winner
- Email and Slack alerts, weekly digest
- Audience targeting and uneven traffic splits
- Custom CSS per variant
- AI Copy and Style with your own key
- Webhooks and role controls
- Email support
Notify me
14-day refund
Recommended
Professional
Coming soon$249 / year
Launch price for the first 100 licences, kept at every renewal. Then $299 a year.
For freelancers and small teams.
10 sites$24.90 a site
Everything in Free, plus:
- Confidence, probability to beat and uplift interval
- Scheduled starts and stops, automatic winner
- Email and Slack alerts, weekly digest
- Audience targeting and uneven traffic splits
- Custom CSS per variant
- AI Copy and Style with your own key
- Webhooks and role controls
- Email support
Notify me
14-day refund
Agency
Coming soon$499 / year
Launch price for the first 100 licences, kept at every renewal. Then $599 a year.
For every client site you manage.
Unlimited sites
Everything in Free, plus:
- Confidence, probability to beat and uplift interval
- Scheduled starts and stops, automatic winner
- Email and Slack alerts, weekly digest
- Audience targeting and uneven traffic splits
- Custom CSS per variant
- AI Copy and Style with your own key
- Webhooks and role controls
- Email support
Notify me
14-day refund
Launch prices, first 100 licences
Tell me when it opensGet one of the first 100 licences and keep the launch price at every renewal.
Pro opens at $99, $249 and $499 a year for the first 100 licences sold, across all three plans. A licence bought at a launch price renews at the price you paid for as long as it stays active. After the hundredth, new licences cost $129, $299 and $599.
Every Pro plan
What Pro adds to the free plugin.
The same features on every plan; only the number of sites changes. Pro is a complete version of the plugin. It installs in the free plugin’s place and keeps every test, result and setting.
Scheduling and automatic winners
Start and stop a test on a date you pick, and let Pro declare the winner once the test is sure, if you switch that on.
Email and Slack alerts
Hear when a test reaches significance, gets a winner or its traffic split looks wrong, and get a weekly digest of the tests that are running.
Audience targeting and traffic splits
Run a test only for a device, new or returning visitors, logged-out visitors or a URL parameter such as a campaign, and split traffic unevenly, such as 90 / 10.
Custom CSS, AI Copy and Style
CSS for each variant, scoped to the tested element. Wording ideas for any text, and a look described in plain words, in the point-and-click panel, with your own OpenAI, Anthropic or Gemini key. Your site sends the selected text, page title and address to that provider; never visitor data.
Webhooks and role controls
JSON to Zapier, Make, n8n or your own endpoint when a test starts, stops or gets a winner, signed with your own secret. Let editors or shop managers run tests without full admin rights.
Compare Free and Pro line by line
Payments and licensing are handled by Dodo Payments, our merchant of record. Applicable taxes are calculated at checkout.
Licence facts
Annual licence
Renewed yearly. If it lapses, Pro stays installed and running tests keep their settings; the analysis, automation and AI tools stop.
14-day refund
Money back within 14 days of a first-time purchase. Email [email protected] and we refund it.
Email support
For Pro. The free plugin is supported on the wordpress.org forum once it is listed.
A site is one install
Each WordPress install uses one activation, including staging copies. Free one up by deactivating the licence on that site.
Questions
Questions people ask before buying.
Do I need Pro to run tests?
No. The free plugin creates, runs and measures tests with no traffic limits. Pro is a complete version of the same plugin with analysis, automation, custom CSS and the AI tools added. It installs in the free plugin’s place and keeps every test, result and setting.
What happens when the licence lapses?
Pro stays installed and nothing is deleted. Every test keeps every setting, AI styling and custom CSS included, running tests keep running, and you can still create, run and copy tests without limits, because the plugin has none: a copy keeps its source's split and audience, and a brand-new test gets an even split and the default audience. Custom CSS stays available too. What stops, once the licence server confirms the licence has ended (a server that cannot be reached never counts), is what needs the licence: scheduled starts and stops, automatic winners, alerts and the digest, webhooks, the AI tools, new role grants, and setting an audience or an uneven split; the results page shows the free analysis instead of confidence, probability to beat and the uplift interval. Your Pro settings stay stored and come back in force when you renew.
How do Pro updates work?
Once the update server is live, Pro updates appear in the normal WordPress dashboard Updates screen and install with one click while your licence is active. The first release ships with no update server configured, so until one is set, a new Pro version is installed from its zip. The free plugin updates from wordpress.org as usual.
Who handles payment?
Dodo Payments, as merchant of record. Activating your licence sends your licence key and your site’s root domain to their licence API. The plugin ships no secret keys and stores no card details.
Will the price go up?
Yes, for new licences. Pro opens at its launch prices for the first 100 licences sold: $99, $249 and $499 a year. A licence bought at a launch price renews at the price you paid for as long as it stays active; let it lapse and a new one costs the price of the day. After the hundredth, new licences cost $129, $299 and $599 a year.
How many sites does each plan cover?
Single covers 1 site, Professional covers 10, and Agency is unlimited. A site is one WordPress install, so a staging copy uses an activation of its own. Move a licence by deactivating it on the old site and activating it on the new one.
Do you offer refunds?
Yes. Every Pro plan has a 14-day money-back window on its first purchase: email [email protected] within 14 days and we refund it. Refunds are processed by Dodo Payments; the full policy is in the terms.
Start with Free. Upgrade when the numbers ask for it.
Everything you set up in Free carries over. Pro switches on in place.