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Free vs Pro

Free runs the test. Pro tells you when to trust it.

Free is a complete testing tool with no traffic limits. Pro adds the statistics that let you call a winner with confidence, then the automation that saves you the babysitting.

  • Included
  • Not in Free
FeatureFreeFree forever, no traffic limitsPro From $99 a year
Running tests
Tests running at onceUnlimited
Variants per testUp to 6
Element, section and URL tests
Point-and-click creation
Cookieless, flicker-free, no traffic limits
Keep showing the winner
Measuring
GoalsPage visit, element click, link click, form submission, add to cart, WooCommerce purchase with revenue, scroll depth, time on page, engaged time
ResultsImpressions, conversions, rate, leader, device split, day-by-day chart, traffic split warningFree + significance, probability-to-beat, uplift intervals
SegmentationDevice tabs, time-series charts
ExportCSV results; JSON test setup Coming soonFree + an uplift column in the CSV
Targeting and automation
Page targetingPage patterns that limit a test to, or exclude it from, chosen paths
Audience and traffic splitDevice, visitor type, URL parameter, staff in or out; uneven splits such as 90 / 10
AutomationScheduling, automatic winner, email and Slack alerts, weekly digest
Webhooks and role controls
Working with it
Custom CSS per variantOn point-and-click tests, scoped to the tested element
AI (your own key)Copy: wording ideas and rewrites. Style: a described look, as scoped CSS
Supportwordpress.org forum, once listedEmail

Free

A complete testing tool, not a trial

  • Element, section and URL tests on any builder or theme, created by point-and-click. An element test runs on every page its class appears on, so a header or footer test is site-wide without Pro.
  • No traffic limits, no account, cookieless and flicker-free. Results stay in your database.
  • Up to six variants per test and no limit on tests running at once, every goal including WooCommerce purchase with revenue, page targeting, a device split, a day-by-day chart and CSV export.
  • Results show visitors, conversions and the leader. The verdict reads “Collecting data” until every variant has had 100 visitors (that minimum is a setting), then “No clear winner yet” until Pro does the maths. A traffic split that is off is flagged first, on Free too.

How it compares with the other tools

Pro

Know when to trust a result, then stop babysitting

  • Confidence. Significance, probability-to-beat, uplift intervals, and automatic winners once you switch them on.
  • Autopilot. Scheduling, email and Slack alerts, a weekly digest, and webhooks into Zapier, Make, n8n or your own endpoint.
  • Team. Role controls so editors run tests, AI Copy and Style with your own key, email support.

Plans from $99 a year, 14-day refund. See pricing

Results page for the test “Homepage hero: benefit-led vs urgency headline”, showing 8,398 visitors, 460 conversions and the declared winner.
The Free results screen. Visitors, conversions and the leading variant are Free; the Confidence tile is tagged Pro and names what Pro shows there, because Free never calculates significance.
The Pro results screen for a running checkout test: a clear result at 99.5% confidence, probability to beat, the uplift range and a cumulative conversion chart.
The same screen on Pro: the Confidence tile carries a real figure, here 99.5% and high enough to call a winner, alongside probability to beat and the uplift range.

Start with Free. Pro switches on in place.

Both are on their way. Join the waitlist for one email when the free plugin is listed and one more when Pro goes on sale.

See pricing