Where it runs
Inside each site, no account
Split Hero is a hosted dashboard: client sites connect with a plugin and an API key, its script loads from app.splithero.com, and results live on its platform.
Comparison
The self-hosted alternative to Split Hero - $99 a year, not a month
Split Hero is a hosted SaaS for split testing WordPress pages, billed monthly by active campaigns. ImproveAB runs entirely inside your own WordPress site: free to start, Pro from a flat $99/year, and no external account at all.
Competitor details last checked September 2026; sources are under the table.
At a glance
How you pay
Free, or a flat yearly licence
Split Hero is billed monthly by active campaigns: $29, $49 or $99 a month for one, three or ten.
What you give up
One dashboard for every client site
Split Hero manages unlimited domains from one place, with client guest access. ImproveAB keeps each site's tests in that site's own dashboard.
Who should pick which
An honest split.
Split Hero is a capable tool with real strengths. These are the two situations, stated plainly.
Pick Split Hero if
- You manage split tests for many client sites from one hosted dashboard.
- Clients should watch results through guest access.
- Page-level URL splits are all you need.
Pick ImproveAB if
- You want element tests as well as URL splits.
- Results and visitor data should stay in each site's own database.
- You would rather pay yearly than monthly, or start free.
Feature by feature
What each one has.
Every row is a yes, a no, or a short note where yes or no would mislead. Rows where Split Hero has something we do not are marked the same way. Sources are under the table.
- Included
- PaidOnly in a paid plan (either product)
- On our roadmap
- Not included
| Feature | Split Hero | ImproveAB |
|---|---|---|
| Testing | ||
| Page-level split tests | PaidEvery plan; 14-day trial | IncludedNo traffic limits, unlimited tests, no account |
| Counts each visitor once | Paid | IncludedOn every plan |
| Element and section tests | Not included | IncludedYes, on any page, free |
| Automatic SEO canonicals | Set manually in your SEO plugin | IncludedAutomatic, or your choice |
| WooCommerce goal | PaidCheckout page as the goal | IncludedAdd to cart or purchase, with revenue per variant, free |
| Campaign scheduling | Paid | Paid |
| Statistical significance | Not documented | Paid |
| Where things happen | ||
| Where data lives | Split Hero's platform | IncludedYour own database |
| Test script | Loaded from app.splithero.com on every page | IncludedServed from your own site |
| Account required | Yes, a hosted dashboard | IncludedNo account at all |
| Many client sites | Unlimited domains, one dashboard | Agency licence: unlimited sites, each with its own dashboard |
| Client guest access | IncludedUnlimited guests, every plan | Per-site WordPress roles |
| Cookies | Not documented | IncludedNone, cookieless by design |
| Pricing | ||
| Price | $29, $49 or $99 a month for 1, 3 or 10 active campaigns | IncludedFree; Pro from $99 a year, flat |
| Billing | Monthly subscription | IncludedFlat annual licence |
| Free tier | Not included14-day trial | IncludedFree forever |
| Traffic limits | Unlimited visitors; campaign caps | IncludedNo traffic limits; unlimited tests at once on every plan |
Sources for Split Hero: pricing, help centre, plugin source, checked September 2026. ImproveAB facts come from the plugin itself.
Getting started
Switching is quick.
No migration project. When it lands, the free plugin runs its first test the same afternoon.
Install ImproveAB
Split Hero can stay installed while you compare.
Recreate a live experiment
Tag each variant with a CSS class in your builder, or set up a URL test for whole pages.
Choose a goal
Page visits, clicks, form submissions, add to cart, WooCommerce purchases with revenue, scroll depth, time on page and active time, all free.
Launch
Results accumulate in your own database, with no traffic meter running.
Questions
Answered plainly.
Answers are visible, not folded away, so they can be read and quoted.
How much does Split Hero cost?
Split Hero is billed monthly by active campaign count: $29 a month for one campaign, $49 for three and $99 for ten, with unlimited sites and visitors on every plan (last checked September 2026). ImproveAB Pro is $99/year for one site, or $499/year for unlimited sites.
Can Split Hero test individual elements?
Split Hero runs page-level split tests - you test whole page variants against each other. ImproveAB does both: element/section tests inside a page, and URL split tests between pages.
Which is better for agencies?
It depends on the workflow you want. Split Hero gives you one hosted dashboard across unlimited client domains with guest access. ImproveAB's Agency licence covers unlimited sites for a flat $499/year with everything self-hosted per site - better for data ownership, different for centralized management.
Is the free version really unlimited on traffic?
Yes. Tests run on your own server, so there is no pageview meter and no account. The free plan has no limit on visitors, or on how many tests run at once.
How current is the Split Hero information here?
Last checked September 2026. Always confirm current pricing and features on Split Hero's own site.
Try the free, self-hosted way.
ImproveAB is in final testing: no traffic limits, no data leaving your site. Join the waitlist and we will email you the day it lands.